Available now
1:1 coaching
Focused sessions on technique, first touch, decision-making and position-specific skills. Tailored to where you are and where you want to go.
Football coaching · 1:1, groups & camps
Train like a player who's going somewhere.
Specialist football coaching built around you — technique, decision-making and the mindset to perform when it matters. Nutrition and mental-performance programmes coming soon.
- Sharpen the mind
- Train with purpose
- Play with confidence
What we offer
Start with coaching on the pitch. Nutrition and mindset programmes join the picture once coaching is dialled in.
Available now
Advanced group sessions
Higher-intensity technical work for committed players. Game-realistic drills, shared intensity, individual feedback throughout.
Available now
Development group sessions
Train with 2–4 players of similar level. Foundational skills, progressive drills and game-like scenarios.
Available now
Girls-only development groups
Inclusive, confidence-building sessions designed for girls. Same standards, welcoming environment.
Available now
Camps
School-holiday camps packed with games, challenges and skill-building. Fun first, development throughout.
Coming soon
Performance nutrition
Match-day fuelling, recovery and body-composition plans that fit a real player's schedule — school, training, matches.
Coming soon
Mindset training
Build confidence under pressure, handle setbacks, and develop the mental habits top players rely on week in, week out.
How we work
Simple, honest, and built around the player. No filler sessions.
- 01
Assess
We start with a session to understand where you are — strengths, gaps, goals. No guesswork.
- 02
Plan
A short, honest development plan with a handful of priorities you can actually work on between sessions.
- 03
Train
Sharp, high-quality sessions. Drills that transfer to real matches, with feedback you can use the same week.
- 04
Review
Regular check-ins. What's improving, what's stuck, what's next. Progress you can feel.
What you get
Real outcomes from purposeful sessions.
- Personalised skill development
- Boosted confidence and mental resilience
- Enhanced physical fitness and health
- Inclusive and diverse training options
- A pathway to higher levels
- Fun, social and community-focused
About JB17
Coaching built on a player's perspective.
“We develop complete, high-performance players through detailed technical work, game-realistic intensity and personalised coaching.”
Helping academy and aspiring players reach their full potential through high-performance, personalised football coaching.
- 1-to-1 Personalised sessions
- All ages Youth through senior
- UK & US In-person & travel
Ready to get to work?
Get in touch to book a first session or ask about availability. New players welcome — tell us your age, position and where you'd like to be.